E-commerce systems are critical to the success of any growing business in today’s digital landscape. Whether facing customers or B2B interactions, your sports digital marketplace needs to be fast, secure and reliable.
A great website is your business’s most powerful marketing tool. It draws in new customers with striking design and compelling copy. It is easy to find online and simple to navigate. It works seamlessly on every device. It is something you are proud of.
Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions. That’s a lot of pressure, isn’t it?
Fortunately, the following tips will guide you through the process of creating a unique user experience that inspires viewers to become your sports website’s loyal brand advocates.
- Choosing a Domain and Host
Great domain names (take a look at Google and Yahoo, for two) say so much while saying so little. Finding the right name for your brand is crucial, because incorporating a combination of SEO, simple spelling, and brand identity into the domain name leads to a higher chance of being located in search engine results. Simply put, businesses that are easily accessed online get more customers.
When comparing hosting packages, it’s vital to consider the nature of your sports website and business. Will the website be media-rich, with loads of pictures, videos, and presentations? Do you have technical support in-house, or do you need reliable, responsive support from your hosting provider?
Also, think about the amount of traffic your website will receive. What backup, security, and additional features are offered?
Backend Services (CMS “Content Management System” / Software)
It’s impossible to develop a great website without a functional program taking care of the backend. Without strong backend services, your website won’t be able to “wow” your guests.
One of the most important things to remember during the process of any website development is to create a clean, appealing design. A quality design is attractive and easy to read with intuitive navigation. Most importantly, a clean design helps viewers focus on the value of your brand and content instead of distracting graphics and large amounts of text. Often, customers associate website designs with the quality of a particular company or product.
Branding is important to all businesses, both large and small. The design and placement of your brand’s logo contribute to a viewer’s overall opinion. Professionally designed logos successfully catch the customer’s eye and provide a clear picture of the brand’s unique voice.
Choose a location on your site that is readily visible to visitors, such as the upper left corner, since this is where the eye naturally begins to scan a website. To further solidify your brand’s identity, consider using the same logo on packaging, print advertising, and branded apparel. When a business is consistent with branding, it provides customers with an integrated and memorable brand experience.
When thinking about functionality, there are a few matters to consider. Namely, is the website functional in the literal sense? Are there loading issues or broken links? Are the site’s security features adequate for your business’s needs?
In addition to these operational issues, it’s crucial to view your website’s features from the user’s perspective. Are the contact forms, surveys, and customer feedback sections of your site working properly? One or all of these functional issues can prompt a customer to leave your site.
6. Call to Action
Placing calls to action on your website encourages customers to contact your business. A friendly suggestion, such as “Contact us today!” demonstrates that your business wants to develop a relationship with its customers. It’s important that calls to action are appropriate for a visitor’s level of engagement with your company.
If they’re just discovering your brand, invite them to subscribe to your email newsletter. If they’re already a loyal customer, perhaps they’ll enjoy participating in your brand’s loyalty rewards program. Regardless of what you’re asking visitors to do at your site, always include a call to action at least once on each page.
7. Short Loading Times
When looking for information online, nothing aggravates visitors more than slow loading times. Customers can be turned away completely due to this issue. To increase customer retention and provide a positive user experience, periodically evaluate your website’s loading time once it has launched. Short load times give customers the information they want when they want it. If your site can’t deliver, a competitor’s site will.
8. Active Blog
An on-site sports blog section will keep users engaged/informed about the latest news, company events, and industry-related information. Featuring a blog on your website is a great way to connect with them, especially if your posts encourage readers to interact with your brand.
By regularly providing readers with fresh, helpful, engaging content, your brand becomes a trusted resource and an industry authority.
9. Clean, SEO-Friendly Code
Whether you’re developing new web pages or optimizing existing ones, it’s critical to have a clean, SEO-friendly code. By taking the time to improve your site’s code, you can increase the overall return on investment. The seo-friendly code acts as a guide for search engine spiders by providing a clear picture of your site’s content.
10. Compatibility with Multiple Browsers
As technology progresses, the number of internet browsers is steadily growing. From Internet Explorer and Chrome to Firefox and Safari, it can be frustrating to keep up with them all. When creating a website, it’s vital to ensure that your website is reachable from multiple browsers. Specifically, your site should load properly on all major browsers – including older versions.
11. Mobile Sites vs. Responsive Sites
Statistics indicate that the use of mobile devices to conduct online searches has increased significantly over the past two years. To effectively reach this growing population of mobile users, businesses need to be sure that their websites are available from any device. For a large company with an existing web presence, it makes sense to develop a separate, mobile-friendly website designed to perform well on any device.
12. Integration with Social Media
Integration with social media is no longer a novelty – it’s a requirement. As technology makes information sharing more convenient, businesses lacking social media integration fail to take advantage of what has been likened to modern-day word-of-mouth advertising. Social media provides a venue in which customers can promote your brand, provide reviews, and stay in-the-know about the latest news. Written and visual content, including images and branded video, is easily distributed on platforms like Facebook, Twitter, Pinterest, and LinkedIn with the help of add-on buttons on your website.
13. Effective Security
With the evolution of technology, newer and more advanced security risks threaten to compromise your website’s integrity. From malware and viruses to malicious apps and the threat of hackers, sports websites must prevent security breaches on both the front ends and back ends.
To reduce the potential for browser-based threats, businesses must add SSL certificates to their websites. During development, it’s critical to review the security features included in your site’s framework and design. Businesses also need to conduct regular security checks or work with a provider who offers this service.
Between Google Analytics, Google Webmaster Tool, web developers have the mechanisms necessary to accurately and efficiently calculate return on investment. For both traditional and mobile websites, these instruments can be used together to monitor traffic, engagement, and conversion rates. After digging deep into the data, it’s possible to uncover which marketing campaigns work best and which are underperforming.
These valuable insights into why customers come to, stay on and leave your website help your team perfect marketing strategies and adjust engagement techniques to maximize results.
15. Comprehensive Sitemap
When you sit down to read a book, what’s the most helpful section to review first? Typically, it’s the table of contents. Acting as a summary of the book’s details, the table of contents provides a snapshot of material found within. Similarly, a sitemap provides visitors and search engines with the information to easily navigate your website and discover its contents. To keep your site up to date, it’s necessary to revise the sitemap as new pages are added.
16. Original Content
When designing a website, it is crucial to write high quality, original content that is relevant to your company and products. Everything from the quality of your content to the keywords used affects your site’s ranking in search engine results. Keyword research can provide topic ideas and, if used sparingly, will help customers quickly locate the content they’re seeking.
More than providing information, the content published on your site should be written to echo your brand’s unique voice.
17. Stock Images
Everything found on your website is considered intellectual property and falls under copyright laws. When incorporating images into your site’s content, make sure to receive written permission for use and pay relevant fees, if applicable. There
KreedOn’s Website Designing and Development Services
At KreedOn, we can walk you through every step stated above for the design and development process, ensuring that the final product is a true reflection of your brand and corporate identity.
This what we have to offer
Custom Mobile-Friendly Website
As you build a website, review the tools and information outlined in this guide to ensure that your site has the tools required to succeed, and then, nothing can stop you be at the top!
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