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Home News Press Release 5 Vital skills every sports manager should have… | LJISM

5 Vital skills every sports manager should have… | LJISM

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This is what it takes to become a successful Sports Manager…

Sports Management is turning out to be a highly rewarding career option today. And why not? The importance of sports in the country has changed over the past decade. The establishment of Indian Premier League opened the floodgates for private leagues in other sports. Today newer sports like Kabaddi, Table Tennis, Volleyball, and Badminton are enjoying popularity like never before thanks to the respective leagues. With fame came a better infrastructure and the complete revitalisation of the sports industry. Positive initiatives like Khelo India and TOPS (Target Olympics Podium Spot) by the government have also been critical catalysts of development here. It is, thus, unsurprising that India’s is the fastest-growing sports industry in the world at 15% (in contrast to the global average of 5%) according to Powa Index. Increased operations have also created an enormous demand for quality human resource, and sports managers in particular.

As per the FICCI Vision Document 2014, it is estimated that the country will require around 4 million sports managers by the year 2022.

What does a Sports Manager do?

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Sports Management involves producing, promoting, facilitating, or organising any sport-related business, event, or product. Sports Managers execute their duties at professional leagues, clubs, national and state sports organisations, bureaus, or private sports companies.

But what does it take to seize these opportunities and be a successful sports manager? Here we shortlist the top 5 skills every individual should possess to be a successful sports manager:


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As one has famously said, “Failing to plan is planning to fail.” Planning is the science of setting up goals for the organisation and its members and dividing them into activities/programs. Every big event needs meticulous planning and extraordinary foresight. And this isn’t as easy as it sounds.

Mega-events like the Olympics or the Commonwealth Games need concrete plans on paper as early as six years before the actual competition even starts. Planning includes identifying the desired outcome, forecasting the problems, and establishing activities as per these obstructions and deadline. Therefore, a fool-proof plan requires the extensive experience of handling similar events.

Organizational & Multitasking Skills

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Sports Managers put a great effort in designing, organising, and developing systems to implement plans. Organisational skills include delegating and coordinating resources and tasks to achieve goals. This mostly comprises managing the human resource in varying degrees by the fluctuating task demands.

However, two tasks are not the same in the sports industry. For e.g., if you are working in a sports club, the jobs range from managing the staff requirements (including training, medical, coaching, and equipment staff) to negotiating with potential sponsors. Thus, an ideal Sports Manager is expected to work in varying working environments with equal ease.

How does a sports management student know with these scenarios beforehand? Simple: By going through several Case Studies. They help the students to know what kind of on-ground problems sports managers face and how they overcome them. Also, case studies and problem statements are essential in understanding the practical aspect of the sports business.

Considering the practical nature of the field, students are, therefore, recommended to select the sports management courses that prioritise on using case studies as tools of education.

Effective Communication Skills

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John D Rockefeller once famously said, “Good management consists of showing average people how to do the work of superior people.” How true, indeed! A skilled sports manager knows how to get the best from the human resource at his/her disposal.

Effective communication is vital for this exact reason. It helps facilitates managers to perform their jobs and responsibilities. It serves as a basis for planning since all the essential information must be communicated to the associates so as to implement them. In fact, managers spend a significant part of their time in communication. This includes face to face, telephonic, skype or written communication. In your career as a sports manager, you will be talking with people from all walks of life, from contractors to presidents of the organisation. Thus, learning the art of communication is vital for any sports manager.

Leadership Qualities

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Great leaders don’t tell what to do; they SHOW how it’s done. This is very true in the case of Sports Management. Sports Managers are skilled in motivating their subordinates to take action at the earliest or the efficiency desired. This is possible with a combination of excellent communication and people skills. A good sports manager knows how to influence people to achieve a common objective while keeping everyone’s interest intact. Moreover, interpersonal bonding and coordination are some of the main assets of a successful leader.

Another essential skill set required for a leader is decision making. Managers are dealt with many situations where they need to take critical resolution. For example, Should we approach a sponsor? Shall we go ahead with the deadline? Or How to increase fan engagement? To answer these and many other management questions, professionals need analytical, emotional, and logical thinking.

Practical Experience

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Sports managers are responsible for achieving the sports organisation’s objectives through effective and efficient use of resources. Here, resources equal to human, financial, physical, or informational assets. To employ these resources and execute the responsibilities mentioned above, young professionals need exposure to the whole environment before they actually start working in the same. This helps in familiarising and adjusting to the hardships of the job rapidly later in the career.

Thus, Sports Management aspirants should choose such Sports Management courses that grant them to have internship opportunities in renowned sports organisations, companies, and events. This helps the sports-managers-in-making to know precisely how things work in the industry. Understanding the practical side of sports management also helps in getting the best of the theory during the course.

More importantly, it also boosts their employability quotient, since potential suitors don’t have to waste additional resources on training the new employees.

Want to be a successful Sports Manager? Here’s why LJISM is the best:

  • LJISM has a teaching Pedagogy that focuses on the practical aspect of Sports Management
  • The course has the subject of “Basics of Practical Sports Management” in the first two semesters to expose students to the ‘working-side’ of the sports business.
  • This is followed by an internship of 45-60 days at the end of the second semester to help students apply theoretical knowledge acquired. The fourth semester includes a “Professional Industry Engagement” subject, which again utilises a practical training approach.
  • LJISM has ties with some of the most distinguished sports and event management organisations including Wizcraft Entertainment, Cox and Kings, Cineyug Entertainment, 360 Degrees, DNA Networks Pvt Ltd., Fountainhead, Percept Limited, Top Notch Media and Production Houses, Sercon, Tafcon Group, TCI Consultancy Services and ‘e’ Events, E-Factor etc. amongst others
  • There is a particular focus on using case studies to enlighten students upon various problems faced by sports managers and how to solve them effectively.

These practices make students industry-ready even before they pass out, thus empowering them to exploit the vast career opportunities available in the country.

Are you interested in making a rewarding career in Sports Management? LJ Institute of Sports Management is the place to be in! It has a practical knowledge-based approach towards teaching helps assimilation easy for students. Moreover, its rigorous internship programs make students industry-ready even before they graduate. To know more about LJISM, you can contact on 90990 78640 or visit their website.

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