HomeNewsPress ReleaseWhy is LJISM one of best sports management colleges in India?
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Why is LJISM one of best sports management colleges in India?

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Are you hoping for a successful career as a Sports Manager? LJISM, one of the Best Sports Management Colleges in India, should be on the top of your list…

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At 15%, the Indian sports industry is one of the fastest-growing industries in the world, according to DataPOWA. (The global average is just 5%.) The sports industry broke the billion-dollar mark for the first time in the domestic market last year. And clearly, the demand for one of the most influential professionals of the industry – the sports manager – is on the rise. However, there is a massive gulf in demand and the quantity as well as the quality of the sports managers coming up in the country.

Sensing this exact gap, LJ Group of Institutes, one of Gujrat’s premier educational organisations, has launched L J Institute of Sports Management, a flagship facility to produce future-ready Sports Managers. Established in 1980, the LJ Group comprises of 23 institutes changing the lives of over 18,000 students.

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“India’s sports education scenario is pretty rudimentary at the moment, which isn’t surprising considering sports as an industry has only grown in the recent past. We want to change that,” states Dr.Viral Shah, Director, LJ Institute of Sports Management.

The Ahmedabad-based institute aims to provide holistic and practical education in the field of sports. Their flagship programme – Sports Management – is a 3-year full-time Bachelor in Business Administration with a specialisation in Sports. The course is affiliated to Swarnim Gujarat Sports University which is a state university located in the capital city of Gandhinagar.

Sports Management with a Difference

Sports Management KreedOn
Best Sports Management Colleges in India: LJISM| Credits Mindler

Whenever we watch an exciting match, only the players and the umpire is visible to us apart from the vast crowd. However, in reality, there is a full team of professionals actively working on the back end to make the event happen. These are none other than “Sports Managers”.

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Sports Managers are basically responsible for supervising the scheduling, organising, and the overall responsibility of the clients. Their primary task is to ensure that a sports task assigned to them is accomplished without any glitches or delays.

LJ Institute has a curriculum curated to meet these exact requirements. It develops students to be proficient enough to handle sporting events. The course offered at LJISM proposes to produce the best talents in the field of sports management by equipping the students not only with the nuances of sports but also with the managerial skills required to make these sports events successful.

A Fusion of Education with Industry Experience

One of the primary jobs of a sports manager is to handle live events. With as many as 15 private sports leagues in India, there is really no shortage of live games happening on a day-to-day basis. However, managing a live event is a different ball game altogether.

“A lot rides on a live sports event. Everything must go right at that time. This is why professionals with the right management skills are in demand today,” explains Dr Rashi Goplani, Head of the Department of Management.

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Time management is of prime importance here, since sports is a time-based event. Thus, young sports managers need to have apt leadership and industry exposure to handle such events.

LJISM fuses classroom education with practical internships to cater to this very need. The institute has tie-ups with some of the best of the sports academies and institutions. The right industry experience can do wonders for professionals seeking a rewarding career in the field of sports management.

Course Details

The three-years sports management course at LJISM is spread over six semesters aimed at integrating managerial functions with practical knowledge of sports events.

Subjects of Semester: 1

Principles of Management

Organizational Behavior

Business Communication

Leadership Principles in Sports

Fundamentals of Sports and New Age Dynamics

Basics of Practical Sports Management

Subjects of Semester: 2

Human Resource Management

Marketing Management

Management of Sports Leagues and Teams

Sports Facilities Planning and Management

Sports Equipment and Technology Management

Basics of Practical Sports Management

Internship (45-60)days

Subjects of Semester : 3

Sports & Entertainment Marketing

Sports Media, Broadcasting & Journalism

PR, Sponsorship & Advertising in Sports

Sports Event Management

Sports Funding & Financial Management

Professional Industry Engagement (Practical Training)

Subjects of Semester: 4

Brand Management

Sports Law & Risk Management

Global Sports Tourism

Sports Health & Nutrition

Sports Psychology

Work-Based Learning Route (internship)

Subjects of Semester: 5

Media management

Public relations

International Sports Management

Sports training and tactics

Entrepreneurship & Project Management

Advanced Practical Sports Management


Best Sports Management Colleges in India: LJISM

LJISM is situated in a soothing atmosphere covered with a lush green campus and advanced infrastructure. The institute also has well-stocked audio-video aids matched with a rich library. It is well-equipped with sports grounds and sports equipment. Not only that, the students are exposed as well as encouraged to participate in all the in-house, university level and state level sports events.

Careers Prospects

Graduating from LJ institute as a Sports Manager will open unprecedented career doors for the students. This includes a career in Operation Management, Sports Planning and Operation, Sports Finance, Sports Marketing, Sports Health Management, Sports Team Publicity, Sports Brand Management, Sports Infrastructure Management, and Sports Logistics amongst others.

Interested in making a rewarding career Sports management? LJ Institute of Sports Management is the place to be in! It has a practical knowledge-based approach towards teaching helps assimilation easy for students. Moreover, its rigorous internship programs make students industry-ready even before they graduate. To know more about LJISM, you can contact on 90990 78640 or visit their website here.

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