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In a Progressive Move, Sports Authority of India to Commence Coach Development Programme

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In a quest to better the coaching conditions and ensure sports excellence in the country, the Sports Authority of India has taken two major decisions in the field.

  • To incentivise the best coaches and retain them.
  • To involve corporates in the upcoming sports projects as a part of CSR. This shall also involve making them stakeholders in the decision-making system.

The Sports Authority of India (SAI) has decided to start a comprehensive coach programme in order to improve the coaching system in India. This move comes with a motive to ultimately attract and retain the best coaches in the country.

During the 51st meeting of the Governing Body on Tuesday, the board decided to employ a professional agency to observe, analyze the current coaching system and use the findings to improve the existing methods and systems in the country.

According to the Press Release, Sports Authority of India quoted, “Coaches are the backbone of the sports ecosystem of the country and it is imperative that for better performance of athletes and better medal hauls at international levels, the top coaches feel motivated to put in their best.”

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“Coaches performing better than their counterparts will also be incentivized. This decision is in a continuance of the decision taken in the last Governing Body meeting, when it was decided that the cap on salary for coaches in National Academies be increased from Rs 1 lakh to Rs 2 lakh per month or above, depending on merit,” the authority added.

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This also includes the approval of the CSR (Corporate Social Responsibility) Policy of the SAI.

Image Source: Rajyavardhan Singh Rathore’s twitter handle
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Besides this, the body has also decided to appoint corporate partners, who shall be contributing funds under CSR, as members of the managing committee.

These funds shall be used to channelize towards various activities such as infrastructure, expertise, training and development purpose. This will also be useful for the development of various promotional schemes such as Khelo India and many other campaigns that will be assigned to SAI by the Indian government.

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“Selected corporate partners will also be members of the managing committee so that there is greater involvement of corporations and more companies feel motivated to contribute to the changing sports scenario of the country.”

The release also quoted, “It emerged during the discussion that most of the corporations are only spending 1 per cent of their total CSR budget on sports. The effort is to ensure that at least 2 per cent of the average net profit is contributed by corporations through CSR.”

This important meeting was attended by Secretary, Sports, Rahul Bhatnagar, and Director General, Sai, Neelam Kapur.

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Bhawna Kothari
Lover of cultures, varied colors, and underdogs, Bhawna is a by-heart and professional playwright. Hailing from a journalism & communication background, she incorporates a careful study at both flips of the coin which is essentially required to be analytical in thoughts and words. Actively abreast of the current affairs around the globe, she likes knowing and bringing into light the unexplored. Problem solving via the power of content is what inspires her and hence KreedOn, a platform created for the betterment of sports ecosystem in India, is now her happy workplace!


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