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Unveiling the Powerhouse Sponsors of ICC Cricket World Cup 2023

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The 2023 ICC Men’s Cricket World Cup marks the 13th installment of this quadrennial One Day International (ODI) cricket tournament, bringing together men’s national teams under the organization of the International Cricket Council (ICC). India is set to host the exciting event from 5th October to 19th November 2023, with ten teams vying for glory, including the reigning champion of 2019, England. The prestigious final is slated for 19th November 2023 at the Narendra Modi Stadium, while Mumbai and Kolkata have the honor of hosting the two semifinal matches. The edition’s captivating tagline, “It takes one day,” epitomizes the thrill and intensity of cricket’s most awaited spectacle. In this blog, we will look at the sponsors of the ICC Cricket World Cup 2023.

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Sponsors of the 2023 ICC Cricket World Cup

Names of sponsors
1.       MRF Tyre
2.       Booking.com
3.       Byju’s
4.       BharatPe
5.       Aramco
6.       Emirates
7.       Bira91
8.       Polycab
9.       Coca-Cola
10.   Upstox
11.   Nissan
12.   Nium
13.   Oppo
14.   DP World
15.   Royal Stag
16.   Dream 11
17.   Jacob’s Creek
18.   FanCraze
19.   TYKA
20.   Cricket for Good
21.   Star Sports

ICC Global Partners

MRF Tyres

Unveiling the Powerhouse Sponsors of ICC Cricket World Cup 2023 | KreedOn
Source: Twitter

MRF Ltd. was established in 1946 as a tiny toy balloon company; considerably later, in 1960, the business introduced MRF tires by forming a technical partnership with Tyre & Rubber Company USA. With MRF Tyres, ICC announced a four-year agreement on January 20, 2016, which was later extended by both sides. The cricket governing body will now have MRF tires as its official automobile partner for all of its tournaments thanks to this agreement. MRF Tyres will serve as the worldwide partner for the event in India during the 2023 ICC Cricket World Cup.

Booking.com

Unveiling the Powerhouse Sponsors of ICC Cricket World Cup 2023 | KreedOn
Source: Twitter

Booking.com is a Dutch online travel company based in Amsterdam that was started in 1996. Booking.com has sponsored sports organizations and teams in Europe and has made significant global arrangements. On March 25, 2019, the ICC and Booking.com announced a five-year strategic partnership. The ICC and Booking.com launched ‘Ultimate Cricket Stay’ to provide fans with a one-of-a-kind match-day experience.

Byju’s

Image Source- Business Today

Byju’s is an Indian, worldwide educational technology firm. The $1 billion ed-tech company originally entered the sporting arena by supporting cricket, but it has now grown to support the FIFA World Cup 2022. In 2019, Byju’s also became the primary sponsor of the Indian cricket team. During the period when Byju’s inked a three-year agreement with the ICC, India was in the midst of preparations to host major tournaments.


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BharatPe

source: Twitter

BharatPe is an offline acquirer of merchants that offers POS equipment for accepting cards, a QR code for UPI payments, and loans to small business owners. The business was established in 2018 and has its main office in New Delhi, India. BharatPe announced on June 7, 2021, that they had reached an agreement with the ICC to form an official relationship for three years. According to the deal, BharatPe will conduct in-venue promotional activations at all ICC tournaments and promote the partnership across broadcast and digital platforms until 2023.

Aramco

Source: Twitter

As a worldwide partner, ICC struck a multi-year partnership with Aramco, an integrated energy and chemical giant, in October 2022. By the deal, Aramco would sponsor important ICC events including the 2022 Men’s t20 world cup in Australia, the 2023 women’s t20 world cup in South Africa, the ICC world test championship final in England, and the 2023 men’s cricket world cup in India. Aramco also holds the name rights to the event’s ICC Player of the Month award.


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Emirates

Source: Twitter

As a subsidiary of The Emirates Group, which is governed by the Investment Corporation of Dubai, Emirates was established in 1985. Because it has supported several important teams and events for more than ten years, emirates is a well-known brand in sports. Emirates began sponsoring the ICC in 2002. In 2007, Emirates reinforced its association with the ICC; and from 2007 to 2015, Emirates was the official sponsor of the ICC’s elite panel of umpires and match referees. In 2016, the ICC and Emirates renewed their agreement, extending it by seven years to 2023. Emirates will continue to sponsor the Emirates Elite Panel of ICC Umpires and Match Referees under this new agreement, with the Fly Emirates emblem prominently visible on the umpires’ attire when they officiate at all international cricket matches.

Official Partners

Bira91

Unveiling the Powerhouse Sponsors of ICC Cricket World Cup 2023 | KreedOn
Source: Twitter

Bira91 is a brand of craft beer made in India by B9 Beverages Pvt. Ltd. It is a sponsor of the Delhi Capital franchise in the Indian Premier League (IPL). They signed a five-year agreement with the ICC until 2023 in November 2018. Bira91 is an official sponsor of international cricket competitions such as the ICC cricket world cup, ICC t20 world cup, ICC world test championship, ICC u19 cricket world cup, and ICC Women’s Championship. Bira 91’s product line incorporates collaborations across broadcast and digital channels and onsite participation at all ICC tournaments.


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Polycab

Source: Twitter

Following the signing of a cooperation agreement in February 2023, the ICC named the electrical products business Polycab as an Official Partner of all the main ICC events in 2023. The ICC women’s t20 world cup in South Africa, the ICC world test championship final in the United Kingdom, and the ICC men’s cricket world cup in India in 2023 will be supported by Polycab, as per the agreement.

Coca-Cola

Source: Twitter

Coca-Cola is a global beverage corporation based in the United States that was started in 1886. It is a well-known beverage brand that is also known for its extensive sponsorships across the globe, especially in the sports industry. Coca-Cola announced a five-year contract with the International Cricket Council in July 2019. The deal, which will last until 2024, covered ICC events worldwide, including the 2019 ICC Men’s cricket world cup in England and Wales, the 2020 ICC Men’s and Women’s t20 world cups in Australia, the 2021 ICC Women’s world cup in New Zealand, and will be covering 2023 ICC men’s cricket world cup in India, among others.


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Upstox

Unveiling the Powerhouse Sponsors of ICC Cricket World Cup 2023 | KreedOn
Source: Twitter

Upstox is a Mumbai-based online investment business founded in 2010. It is a new firm that has begun to diversify its sponsorship portfolio. A partnership agreement between Upstox and the ICC made Upstox an official partner of the cricket association from 2021 to 2023.

Nissan

Unveiling the Powerhouse Sponsors of ICC Cricket World Cup 2023 | KreedOn
Source: Twitter

Nissan is a Japanese multinational automaker that was founded in 1933. The corporation has a global presence and offers its goods under the Nissa, Infinity, and Datsun names. Nissan first arrived in India in 2005 and has been collaborating with the audience ever since. Nissan and ICC signed an eight-year collaboration in October 2015. Nissan’s status as a global sponsor of international cricket events, including the ICC Cricket World Cup, ICC Champions Trophy, and ICC World Twenty20, as well as Under-19 and Women’s Cricket and qualifying contests, is reaffirmed under the agreement, which is effective until 2023. The International Cricket Council (ICC) has now become a part of Nissan’s sports sponsorship portfolio, which also featured the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games, as well as several other international teams, players, and competitions.


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Nium

Unveiling the Powerhouse Sponsors of ICC Cricket World Cup 2023 | KreedOn
Source: Twitter

Nium is a fintech startup that provides payment and card issuance solutions to businesses through its worldwide platform for contemporary money mobility. The headquarters of Nium, which was founded in 2015, is in Mumbai, India. In October 2021, ICC announced a deal with the fintech business Nium to become their official financial infrastructure partner. Nium advertise its status as an official ICC partner through broadcast and digital media, as well as by doing one-of-a-kind fan and customer activations throughout ICC competitions. This collaboration will allow Nium to reach out to the worldwide cricket fandom with new advertisements that emphasize the power of fintech in making global money movements faster, safer, and easier.

Oppo

Unveiling the Powerhouse Sponsors of ICC Cricket World Cup 2023 | KreedOn
Source: Twitter

Oppo is a Chinese telecommunications firm located in Dongguan, Guangdong, that was created in 2004. They have previously supported several sports teams and contests. Oppo and the ICC initially collaborated in 2015, signing a four-year agreement to be the ICC’s official mobile handset and headset partner. In December 2019, the two companies extended their contract till the end of 2023. The ICC and all associated ICC events, starting with the ICC U19 Cricket World Cup, Men’s and Women’s T20 World Cups, and ICC World Cups, now have Oppo as their official mobile device and headset partner thanks to this deal.

DP World

Source: Twitter

DP World is an Emirati global logistics firm located in Dubai, United Arab Emirates, formed in 2005 by the combination of Dubai Ports Authority and Dubai Ports International. It is a freight transportation company that specializes in port terminal operations, marine services, and free trade zones. The Dubai-based logistics firm established a long-term collaboration agreement with ICC in June 2023. According to the agreement, DP World became the ICC’s official global logistics partner beginning with the 2023 ICC World Test Championship Final in England.

The cooperation will also seek to enhance the relationship between local communities and cricket, with DP World aiming to assist the ICC’s criiio cricket campaign, which will help bring the game to all corners of the globe and promote the sport’s beneficial influence on society at large.


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Category Partners

Royal Stag

Source: Twitter

The liquor corporation has a long history of sports sponsorship, having sponsored teams such as the West Indies cricket team, the Delhi Capitals, and the Royal Challenger Bangalore in the IPL, among others. Pernod Ricard India Pvt. Ltd., the manufacturer of the Royal Stag whisky brand, has agreed to a five-year worldwide relationship with the ICC. According to sports marketing experts, Royal Stag’s sponsorship arrangement is worth $5–6 million each year. The 2023 ICC cricket world cup, the t20 world cup, the world test championship, the ICC u19 world cup, and the ICC Women’s world cup will all include a major royal family presence as an official partner.

Dream11

Unveiling the Powerhouse Sponsors of ICC Cricket World Cup 2023 | KreedOn
Source: Twitter

Players play fantasy cricket, hockey, football, kabaddi, handball, and basketball on the Indian fantasy sports website dream11, which was created in 2008. Dream11 announced its exclusive global partnership with the International Cricket Council (ICC) as its official fantasy game partner until 2023 on November 13, 2018. Cricket fans may use Dream11 to create fantasy teams for all official ICC global tournaments when the actual team squads are revealed. In addition, Dream11 will be incorporated into all ICC event branding and marketing literature.

Jacob’s Creek

Source: Pinterest

The 1847-founded Australian company Orlando Wines is well-known for its 1976 Jacob’s Creek wine. Jacob’s Creek is an Australian wine label and in June 2021, they announced that they joined forces with the International Cricket Council (ICC) to serve as the official wine partner.

FanCraze

Source: Twitter

In January 2022, the World Cricket Council (ICC) teamed with cricket NFT platform FanCraze, and FanCraze introduced Crictos, the official and exclusive digital collectibles line that commemorates some of the finest and most enduring events in world cricket.

TYKA

Unveiling the Powerhouse Sponsors of ICC Cricket World Cup 2023 | KreedOn
Source; Twitter

Following the signing of a collaboration agreement in October 2021, TYKA was named an Official Partner of the ICC. TYKA served as the Men’s T20 World Cup’s Official Apparel Supplier in 2021 and has since provided all-match official outfits and tournament personnel attire for major ICC tournaments.

Broadcast Partner

Star Sports

Image Source-Youtube

A sports television network called Star Sports was started in 1991. Star Sports was purchased by the Walt Disney Company India in 2019 for the Indo-Pacific region. The ICC awarded Star Sports the global broadcasting rights to all ICC competitions from 2015 to 2023 after a competitive bidding process. For ICC important events including the ICC Cricket World Cup and its qualifiers, the ICC Women’s World Cup, the ICC World Twenty20 and its qualifiers, the ICC Champions Trophy, and the ICC Under-19 Cricket World Cup across all platforms, this included exclusive live and highlights rights.


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