Sports is no longer a niche industry. The way in which most of the commercial leagues are enjoying enormous success in the country, things are only going to get better. One important thing needed for any sports team is fan engagement.
Because, ultimately, this is the entity that decides the fortunes of a team. More fans bring in more money through attendance at stadiums, the sale of merchandise among other commercial activities.
Thus, it becomes mandatory for the clubs to optimize their websites, the medium through which they communicate, so as to achieve a better fan engagement.
While building a sports team website, the sole purpose is to get as much traffic as one can get. To put it in a better way, traffic equals to more potential fans which in turn leads to more sponsors, players, publicity and at the end, more opportunities.
So a natural question arises – Where exactly do most of the Internet’s traffic come from? Simple- Search engines.
Indeed, 93% of the online experience has a start through a search query. As a result, one should strive to achieve higher rankings in Google and other search engines to achieve better traffic.
It is here that the word SEO or Search Engine Optimization comes into the picture. As the name suggests, SEO is related to ways in which your website will rank higher in the search engines.
Thus, SEO is of utmost importance for any website, including the sports team websites.
5 Basic Rules to SEO for Sports Teams
Rule #1: Always Have a Definite Goal
Before you dive into the sea of SEO, it will be handy if you could exactly define what you want to achieve, because your entire SEO strategy is going to depend on it.
For example, One may want to find new players or gain more fans. One may want to build a brand, other might want to sell merchandise directly through their website.
The next question to ask is where do I want the website to rank, locally or globally?
Asking these rudimentary questions will thus help you to better manage your SEO strategy and decide beforehand as to the pages to create, keywords to use, calls to action on the site among everything else.
Rule #2. Utilize WordPress to Your Advantage
If one asks what is the best way to boost one’s website rankings? The answer of most digital marketers would probably be- use WordPress. To support this, they will give you why this particular website building platform is way better than its fellow competitors.
In fact, WordPress does up to 90% of your SEO work on the go. Should we say more?
The secret reason for this is that Google loves WordPress. At least this is what Matt Cutts, former head of the webspam team at Google said so.
What more, the platform has an exhaustive list of plugins to offer, which further help improve the SEO performance of your site.
Rule #3. Utilize Keywords
First, what are Keywords? In a way, they can be thought of as the words (or queries) people are using on search engines. Simply, the more keyword your page has, the better are your website’s chances of ranking higher in the search engine results.
It thus makes Keywords one of the most important entities of SEO. In fact, by just using the right search terms in right amounts, your site could be indexed in one of the top search results, thus increasing the chances of finding a right taker.
Another important question: How do I find the right Keywords?
Well, there are specialized tools that not only give you the most trending Keywords but also suggest you some others related to it. However, to get the right Keyword, one should first know their audience’s needs and intent.
One highly recommended tool is Keywordtool.io followed by Semrush. Don’t forget to regularly check your website’s performance on Google Analytics and Google Search Console, as they will give you some valuable input.
Rule #4. Content Marketing
It is not the best content that wins the race in search engine’s rankings. It is, in fact, the most relevant that wins ultimately. Because that is what Google and other search engines will rank you for a query.
As a result, marketing content is a great way in which the sports teams can improve rankings and earn attention. ALong with that, it also helps to develop an audience and an image for your brand. One could also run a pseudo-marketing to their avail as well through content marketing.
Rule #5. Target for Mobile Optimized Themes
It goes without saying how important having fast loading and mobile responsive themes. Today, more people are using their phones to browse than PCs, further buttressing the point.
In fact, nowadays, this feature has become indispensable as Google has started to punish websites that are not optimized for mobile devices.