HomeSports 2.0Importance of SEO in Sports Team Websites: Dominate the Digital Arena
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Importance of SEO in Sports Team Websites: Dominate the Digital Arena

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Here’s why and how sports team websites need SEO.

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Sports is no longer a niche industry. How most of the commercial leagues are enjoying enormous success in the country, things are only going to get better. One important thing needed for any sports team is fan engagement. Because, ultimately, this is the entity that decides the fortunes of a team. More fans bring in more money through attendance at stadiums, the sale of merchandise among other commercial activities.

Thus, it becomes mandatory for the clubs to optimise their websites, the medium through which they communicate, so as to achieve a better fan engagement. While building a sports team website, the sole purpose is to get as much traffic as one can get. To put it in a better way, traffic equals to more potential fans which in turn leads to more sponsors, players, publicity and at the end, more opportunities. So a natural question arises – Where exactly do most of the Internet’s traffic come from? Simple- Search engines.

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Indeed, 93% of the online experience has a start through a search query. As a result, one should strive to achieve higher rankings in Google and other search engines to achieve better traffic. It is here that the word SEO or Search Engine Optimization comes into the picture. As the name suggests, SEO is related to ways in which your website will rank higher in the search engines.

Thus, SEO is of utmost importance for any website, including the sports team websites.

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5 Basic Rules to SEO for Sports Teams

Rule #1: Always Have a Definite Goal

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Before you dive into the sea of SEO, it will be handy if you could exactly define what you want to achieve, because your entire SEO strategy is going to depend on it.

For example, One may want to find new players or gain more fans.  One may want to build a brand, others might want to sell merchandise directly through their website.

The next question to ask is where do I want the website to rank, locally or globally?

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Asking these rudimentary questions will thus help you to better manage your SEO strategy and decide beforehand as to the pages to create, keywords to use, calls to action on the site among everything else.

Rule #2. Utilize WordPress to Your Advantage

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Sports Team Websites | Credits HDWS

If one asks what is the best way to boost one’s website rankings? The answer of most digital marketers would probably be- use WordPress. To support this, they will give you why this particular website building platform is way better than its fellow competitors.

In fact, WordPress does up to 90% of your SEO work on the go. Should we say more?

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The secret reason for this is that Google loves WordPress. At least this is what Matt Cutts, former head of the webspam team at Google said so.

What more, the platform has an exhaustive list of plugins to offer, which further help improve the SEO performance of your site.

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Rule #3. Utilise Keywords

seo for sports team websites | KreedOn
Sports Team Websites | Credits SEL

First, what are Keywords? In a way, they can be thought of as the words (or queries) people are using on search engines. Simply, the more keyword your page has, the better are your website’s chances of ranking higher in the search engine results.

It thus makes Keywords one of the most important entities of SEO. In fact, by just using the right search terms in right amounts, your site could be indexed in one of the top search results, thus increasing the chances of finding a right taker.

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seo for sports team websites | KreedOn

Another important question: How do I find the right Keywords?

Well, there are specialized tools that not only give you the most trending Keywords but also suggest some others related to it. However, to get the right Keyword, one should first know their audience’s needs and intent.

One highly recommended tool is followed by Semrush. Don’t forget to regularly check your website’s performance on Google Analytics and Google Search Console, as they will give you some valuable input.

Rule #4. Content Marketing

seo for sports team websites
Image Source: Simplilearn

It is not the best content that wins the race in the search engine’s rankings. It is, in fact, the most relevant that wins ultimately. Because that is what Google and other search engines will rank you for a query.

As a result, marketing content is a great way in which the sports teams can improve rankings and earn attention. Along with that, it also helps to develop an audience and an image for your brand. One could also run a pseudo-marketing to their avail as well through content marketing.

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Rule #5. Target for Mobile Optimized Themes

seo for sports team websites
Image Source: Google

It goes without saying how important having fast loading and mobile responsive themes. Today, more people are using their phones to browse than PCs, further buttressing the point.

In fact, nowadays, this feature has become indispensable as Google has started to punish websites that are not optimized for mobile devices.

Build Your Brand with Us

KreedOn is a platform for Indian athletes and sports entities to get recognition, digital solutions, and sports network. It’s also a digital platform for brands to discover and book opportunities in Indian sports ecosystem to fulfil their marketing and CSR objectives.

We help athletes, and sports organisations develop their brand identity and market it in the best possible manner. We take care of all your technological, social, and media needs. You focus on your giving your best, while we take care of the rest!

Here are some of the additional benefits of developing a website through KreedOn:
FREE Press Release Services: KreedOn provides free press release services to you. Moreover, we Additional PR stories around you on the KreedOn Media as well.  It is a strong sports community reaching out to over 2,00,000 Indian sports lovers every month. This ensures that not a single achievement of yours goes unnoticed.
Expert Support: At KreedOn, you could take the benefits of our shared network and collaborations in the sports ecosystem. We are connected with some of the best coaches, nutritionists, and physios of the country.
Sponsorship Opportunities: KreedOn utilises technology to create earning opportunities for Indian athletes.
If you are a professional athlete (or manage one) and need help to build your digital brand, drop us a mail on [email protected] or WhatsApp on 7767949322. Our recent works include, etc.
Why is SEO important for sports team websites?

SEO, or Search Engine Optimization, is crucial for sports team websites because it helps improve their visibility and ranking in search engine results. It ensures that fans, supporters, and potential sponsors can easily find the team’s website when searching for relevant keywords or phrases related to the team or its activities.

How does SEO benefit sports team websites?

Implementing effective SEO strategies on sports team websites can lead to increased organic traffic, higher search engine rankings, and greater online visibility. This, in turn, helps attract more fans, drive engagement, boost ticket sales, attract sponsors, and enhance the overall online presence of the team.

What are some key SEO techniques for sports team websites?

Some essential SEO techniques for sports team websites include optimizing meta tags and descriptions, conducting keyword research and incorporating relevant keywords into website content, optimizing page titles and headings, improving website loading speed, ensuring mobile-friendliness, creating high-quality and shareable content, and building backlinks from authoritative websites.

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Monish Gadiya
Monish Gadiya
Monish Gadiya is the Head of Content at KreedOn. He is a thorough tech-enthusiast and believes that innovation is the answer to all the problems prevalent in the society. Monish graduated from University of Pune with a degree in Civil Engineering before pursuing a post-graduate diploma course in intellectual property rights. A die-hard football fan, he has represented his college at various football competitions.


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