Menstrual Awareness in Sports: Reliance Foundation and Simply Sport Foundation (SSF) have joined hands in a pioneering partnership called Simply Periods, demonstrating their strong commitment to empowering and promoting girls and women athletes in India.
This groundbreaking initiative is dedicated to raising awareness about the impact of menstruation on athlete performance.
Through a nationwide menstrual program, their main objective is to enhance understanding of the connection between menstruation and athlete performance, while also educating the athlete community and advocating for the well-being of female athletes. By working together, Reliance Foundation and Simply Sport Foundation strive to create a supportive environment that places female athlete wellness at the forefront and nurtures their growth and success.
In a bid to raise awareness, Reliance Foundation and SSF have devised a series of workshops aimed at equipping athletes and coaches with vital information and resources regarding menstruation and its influence on sports.
Moreover, they are dedicated to establishing a comprehensive knowledge base that encompasses subjects like female athlete nutrition, body image concerns, psychological well-being, and overall health. To ensure broad access and dissemination, these valuable resources will be made available through digital platforms, fostering widespread awareness and education among athletes and the sporting community at large.
Olympian & Reliance Foundation scholarship athlete Lovlina Borgohain stated,
“It’s very important to normalise talking about periods. For female athletes along with overall well-being, performance too is connected to menstruation. Much like regular training we need to ensure that we have regular periods as well. It’s high time we ended the silence about periods. I am glad Reliance Foundation and Simply Sport Foundation are engaging in conversation around female athletes and menstruation.”
What Lovlina Borgohain said in this initiative, Watch Video:
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Realizing the importance of fostering a stronger connection between athletes and their coaching and backroom teams, a Reliance Foundation Spokesperson stated,
“We are very happy to partner with Simply Sport Foundation for the Simply Periods initiative, through which we aim to break the silence surrounding menstruation and create a supportive environment for female athletes. At Reliance Foundation, we firmly believe that women are the backbone of our society. This initiative will enable us to support and empower women in sports and pave their way to succeed and bring pride to our nation.”
Founder of Simply Sport Foundation Ankit Nagori stated,
“We are excited about this collaboration with Reliance Foundation, which will enable us to expand the reach of Simply Periods and create a positive impact on the lives of a lot of female athletes. Together I hope we are able to empower athletes and coaches, break down societal barriers, and foster an inclusive sports environment.”