Olympic medalist PV Sindhu has signed a bumper four-year sports sponsorship deal to the tune of â‚ą 50 crore with Chinese sports brand Li Ning.
The World Championship silver became the second shuttler after Kidambi Srikanth was offered a cool â‚ą35 crore over a period of four years by the Chinese company last month.
“PV Sindhu Deal Biggest in Badminton”
Mahendra Kapoor, director, Sunlight Sports Pvt Ltd, the multi-national exclusive partner of Li-Ning in India said, “Sindhu’s deal is one of the biggest in world badminton. It’s close to â‚ą50 crore for sponsorship & equipment.”
Kapoor claimed “It’ll be a deal which is very close to Puma’s deal with Indian cricketer Virat Kohli in terms of yearly sponsorship. Sindhu will get â‚ą 40 crore as sponsorship while the rest will be for equipment, so it’s close to â‚ą 50 crore.”
In 2017, Kohli was signed by Puma for a reported deal of â‚ą 100 crore endorsement deal for a period of eight years, which later came down to â‚ą12.5 crore per year.
PV Sindhu acquired stardom after becoming the first Indian woman to win a silver medal at the Rio Olympics. She was listed as the world’s seventh-highest paid sportswoman on the Forbes list last year.
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This is Li-Ning’s second stint with Sindhu, who was with them for two years in 2014-2015 for a sum of â‚ą 1.25 crore a year.
In 2016, Sindhu was back with Yonex for a â‚ą 3.5 crore per year contract for a period of three years.
The Chinese sports brand had also signed a two-year deal with Indian Olympic Association last year. As part of the deal, it will provide Indian athletes and officials with competition and training apparel, leisure-wear and footwear for the 2020 Tokyo Olympics.
Sindhu’s career is at a great height and she has made India proud numerous times, especially winning world tour champion was a proud achievement.  Wish her all success, accolades and laurels in all her championship matches, especially 2020 Olympic at Tokyo. She deserves the best.
