German sportswear manufacturer Puma announced on Thursday the signing of Indian professional sprinter Dutee Chand for a duration of two years. This marks the National Champion’s first exclusive brand association. Dutee follows the likes of Mary Kom and Virat Kohli who are also associated with the sportswear brand.
On an international stage, Chand will join the league of the world’s best track and field athletes like Pelé, Maradona, Tommie Smith, Usain Bolt and more recently like Karsten Warholm, Janeek Brown and Ejowvokoghene Divine Oduduru.
“Committed to India’s Sports Ecosystem”
“Dutee’s success is a result of a sheer display of her exceptional athletic capabilities and power on the track. Having rewritten the history of Indian sports in her explosive style, she represents everything we are as a brand. This partnership further reinforces our commitment to the sports ecosystem in India, and we believe she will have a big influence in shaping the future of Track and Field in the country. We look forward to working with Dutee and being a part of her journey,” Abhishek Ganguly, Puma India managing director said.
The 23-year-old created history recently by becoming the first Indian athlete to clinch a gold in the 100m event of the World University Games, considered as the biggest multi-sports event after the Olympic Games. Dutee is also only the third Indian woman to ever qualify for the women’s 100m at the Summer Olympics.
“Puma signing Dutee Chand has ensured that India’s fastest sprinter now has the best gear to back her up. We are pleased to have facilitated the association between Dutee and Puma, who is synonymous to the brand’s success in India,” said Adil Mistry partner, MAAT Jacks Entertainment, Sports and Lifestyle LLP.
Dutee is also the second Indian sprinter to bag a gold in an international event after Hima Das, who finished first in the 400m event at the 2018 World Junior Athletics Championships. Interestingly, Puma’s rivals, Adidas, have signed a similar deal with another of India’s star sprinter Hima Das.