HomeSports 2.0Sports Networking: How to Build a Successful Network in Sports Industry?
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Sports Networking: How to Build a Successful Network in Sports Industry?

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Sports Networking: Competition is increasing by the day and the sports industry is not immune to it. Whether you want to succeed in the vault jump, boxing, or any other event, there will be a big crowd of equally talented people possessing the same dream. To make it big, athletes today need nothing but the best of training, coaching, diet, guidance, etc., among others.

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But in a country of 1.4 billion individuals, it may be one of the most daunting tasks to get the best of both worlds. The situation is similar for sports professionals as well. Although the situation is improving, sports are still a niche sport in the country. Getting the right clients that could elevate your portfolio might be difficult.

Networking is thus the most important thing for both – athletes as well as sports professionals. It not only helps in getting you the right coach or the right client but also getting vital leads and exposure. Networking can not only boost your chances of success, but it will also help in getting it fast and early. In the sports industry, it’s not what you know that matters– it’s who you know.

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Just imagine what would have happened to a talented boy named Sachin Tendulkar had his brother, Ajit not introduced him to the legendary cricket coach Ramakant Achrekar.
This was an instance of networking that turned a boy who was a bully in his school into one of the most revered cricketers in the world. Such is the power of networking.

You may have the best of dedication and ability but you need the right personalities to take you to the next level. Before we dig deeper into networking, it is vital to know what networking is exactly.

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What is Sports Networking?

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Networking, to put it simply, is the process of meeting (getting networked) the right people. Or meeting the people who help you meet the right people. Networking helps in gaining professional contacts, exchanging vital information, and improving perception.

It can be formal or informal and may take in many different forms, through an exchange of business cards at events, or through simply striking up a conversation on your travel.

Developing strong contacts can be vital, going forward in the career. A strong network in the industry can open the door to the sport of your dreams. With the right amount of contacts, you could gain big ground in a shorter time. The experience one gets both on and off the court could be the edge amongst otherwise stiff competition.

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Why are Sports Networking Important for Athletes?

No matter in which sport you’re competing in, knowing the right people can pay off. When it’s done well, networking can lead to more exposure and more opportunities to progress up the sporting ladder.

Ever felt a need to have the right trainer who is compatible with your playing style, or has a proven track record in alleviating your talent? Or do you frequently struggle with a recurring injury and wished that you had a doctor specialized in sports-related injuries, rather than ordinary doctors who have a hard time understanding your issues?

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Well, then networking is the answer to all your woes. Through networking, you could get in touch with some of the best experts in the sports industry. With sports being one of the shortest career options, you would want to get results almost instantly. Networking will bail you out and help you get to the next level.

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Why is Sports Networking Important for Sports Professionals?

Life can be difficult for a sports professional without some really good athletes on one’s portfolio. “Good clients attract good clients,” they say and it is cent percent true in a sports professional’s case.

Athletes are looking out for talented professionals like you to elevate their careers.
No matter who you are, a sports doctor, psychologist, fitness trainer, or dietician, unless you don’t network, you would not get to know about them.

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How to do Sports Networking? – For Athletes


One of the best things that upcoming or established athletes can do is talk to their colleagues, coaches, or any other person connected to the issue. Suffering from a recurring shoulder injury.

Talk with an athlete in the same sport who had the same injury. Want to bring a change in your diet to improve on-field performance? Talk with a local dietician and gain his/her perspective. International sports tours and competitions are the best places to discuss these things since there is a conglomeration of sportspersons from around the world.

Attend Events

Engage in sports conferences, workshops, and seminars to connect with like-minded industry professionals, athletes, and enthusiasts who share your fervor. Embrace these opportunities to expand your network and forge valuable relationships within the sports community.

Utilize Online Platforms

Harness the power of social media platforms, specialized forums, and professional networking sites to establish connections with individuals in the sports industry. Exhibit your knowledge, actively participate in discussions, and highlight your accomplishments to amplify your presence and expand your network.

Seek Mentorship

Discover seasoned experts in your preferred sports domain and initiate contact with them to seek their guidance. Mentors possess invaluable wisdom, providing you with insights, advice, and even introductions to influential individuals within the industry.

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How to Do Networking? – For Sports Professionals

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Sports Professionals can attend industry events, expos, and meetings to kickstart networking. Socializing with some of the industry experts would help in getting vital contacts as well as a lot of exposure.

You never know who is looking out for whom. Just make a casual approach to people in these social gatherings, share your knowledge and the query with it. You won’t believe it, but people actually like to help people.

If you demonstrate enthusiasm to learn new things, people would graciously feed you with valuable information, insights that would be valuable going forward in your sports career.

Sports gatherings thus are beneficial to achieve this objective, since you will get to rub elbows with many like-minded people in the industry.

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Networking with KreedOn

KreedOn is a platform for Indian athletes and sports entities to get recognition, digital solutions, and a sports network. It’s also a digital platform for brands to discover and book opportunities in the Indian sports ecosystem to fulfill their marketing and CSR objectives.

Existing in the sports domain for over four years now, KreedOn has built an exhaustive network of who’s who of India’s sports fraternity including leading athletes, sports organizations, event managers, institutions, and sports professionals amongst others.

We help athletes and sports organizations develop their brand identity and market it in the best possible manner. We take care of all your social, technological, networking, and media needs.

If you are in the Indian sports ecosystem and are seeking an opportunity to network, drop us a mail at [email protected] or WhatsApp on +91 87554 44551.


Where should I start building my network?

Attend sports conferences, seminars, and events where you can meet industry professionals, athletes, and enthusiasts who share your passion. Additionally, join sports clubs, organizations, and online platforms to connect with like-minded individuals.

How can social media help me build my sports network?

Harness the potential of social media platforms, specialized professional networks, and forums tailored to the sports industry. Utilize these platforms to connect with individuals in the sports field, share your expertise, actively participate in discussions, and highlight your accomplishments, thus expanding your network.

What is the importance of maintaining communication in networking?

Maintaining regular communication plays a vital role in fostering and fortifying your sports network. Stay connected with your contacts through social media, emails, or even face-to-face meetings. Cultivating relationships through consistent communication is key to sustaining and expanding your network in the long run.

Is it important to seek mentorship in the sports industry?

Certainly! Recognizing seasoned experts in your preferred sports domain and actively seeking their guidance can offer priceless insights, advice, and connections within the industry. Mentors play a pivotal role in expediting your network-building journey and propelling your progress.

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Monish Gadiya
Monish Gadiya
Monish Gadiya is the Head of Content at KreedOn. He is a thorough tech-enthusiast and believes that innovation is the answer to all the problems prevalent in the society. Monish graduated from University of Pune with a degree in Civil Engineering before pursuing a post-graduate diploma course in intellectual property rights. A die-hard football fan, he has represented his college at various football competitions.



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