HomeSports 2.0KreedOn Case StudyIPL’s Impact in Developing Cricket Beyond Traditional Strongholds: Expanding Horizons
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IPL’s Impact in Developing Cricket Beyond Traditional Strongholds: Expanding Horizons

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IPL’s Impact on Cricket Expansion: It is a proven fact that the Indian Premier League (IPL) is one of the greatest leaps the sport of cricket has achieved regarding globalization. The IPL’s influence on cricket has not only been entertainment oriented. Still, IPL has also, to an extent, promoted cricket beyond traditional strongholds and brought fresh and emerging talents that the game had not seen before. 

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This case study details the IPL’s impact on cricket, the growth and improvement of cricket in the country, and the opportunities it has opened for less fortunate individuals from states that do not play cricket competitively. The IPL League is among the eight teams from India’s cities. The fans will have a valuable opportunity to witness some of the finest cricketers in the world.

Undoubtedly, India is the greatest cricket superpower in the world. Cricket is not only a game; it’s a matter of importance. It’s interesting to note that the sport attracts fans from all over the country. This is not only the sport that makes India the richest nation but also a moneymaker here. The league, in particular, is very well financed by sponsors, with super-star players as well. Interestingly, almost 60% of Cricket Worldiwde’s money comes from it.

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In the first season of the IPL in 2008, about 200 million people in India and another 10 million from other countries watched it on television. This set a new benchmark of 172 million viewers, which previously had a record of 150 million viewers. The rise of this IPL from scratch to the sixth-biggest sports league in the world within just two years has been nothing short of phenomenal.

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