HomeNewsIPL Media Rights Auction: Digital rights sold to Reliance-Viacom18 | Disney Star...

IPL Media Rights Auction: Digital rights sold to Reliance-Viacom18 | Disney Star retains TV deals

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In the ongoing bidding war of IPL media rights, Viacom18 won the digital rights on Monday. Viacom18 is now a new online home of the Indian Premier League for the next five years. Reliance-controlled Viacom18 won these rights for Rs 50 crore per match, adding up to a total of Rs 20,500 crore.

The base price for digital rights was pinned at Rs 33 crore and for TV it was Rs 49 crore.

Viacom18 is a joint venture between Indian conglomerate Reliance Industries and Paramount Global and Bodhi Tree Systems, a company backed by James Murdoch and Uday Shankars.

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Disney Star retains the television broadcast rights of the Indian Premier League (IPL) for Rs 57.5 crore per match and a total of Rs 23,575 crore for 410 matches over five years.

In 2017, Disney’s Star take over the TV rights which were held by Sony Pictures Network India.

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The fierce auction began on Sunday for one of the most popular sports in the world. The IPL has a massive fan following in India. IPL media rights 2022 auction, makes it the second biggest after NFL. 


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