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“India really got no footballers?” Fans react as Rohit Sharma becomes La Liga ambassador

Indian Cricket team Vice-Captain Rohit Sharma has been appointed as the ‘La Liga Brand Ambassador in India’. The Spanish League made the announcement welcoming Rohit Sharma first on their official Facebook page. Sharma is now the first non-footballer to be a brand ambassador of the league.

Rohit Sharma has confessed to being a Real Madrid fan. Sharma recently became the fastest cricketer to hit 400 sixes in international games. His innings of 71 in 34 balls at the Wankhade Stadium in Mumbai helped India to win the third T20 and win the series 2-1.

La Liga’s latest announcement comes in line with their plans to gain a foothold in India. India is a country with rising footballing culture, and so various foreign leagues like La Liga are targeting this growing fanbase.

However, it was the English Premier League who beat the top Spanish division to enter in India. In 2017, Premier League had appointed Bollywood actor Ranvir Singh as its brand ambassador in India.

La Liga already broadcasts its matches over Facebook in India with an attempt to allow as many fans to watch the game. Furthermore, President of the league Javier Tebas had recently admitted to scheduling matches early in Spain. As a result, football fans in Asia are able to watch matches without staying up late. 

“It is important to recognise that the followers of Spanish football are not just people who live in Spain. We must also respect the fans who are in Asia and the Americas – they are also contributing because they pay for their TV subscriptions, which in turn allows the clubs to pay big stars and helps turns La Liga into a global product,” Tebas said in an interview to the Guardian.

India Reacts

While many are praising La Liga’s intents to globalise the game, others among the Indian Football fraternity are questioning the league’s decision to appoint a cricketer as a brand ambassador. One among them is I-League club Minerva Punjab owner Ranjit Bajaj. 

His tweet says:

Here is a looked at some other reactions:

Manan Dharamshi
I usually describe myself with three 'F's, i.e, Food, Football and Films. Born and Brought up in Bangalore since the mid-1990s, I have always had a huge interest in playing football, cricket and watching other sports. People who know me always tell I bleed football. Sports, and Football, in particular, has helped me through hard times and helped me to shape my view on the world. And that is one of the reasons why I want to serve as a Sports Journalist.

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