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ICC to partner with Tik Tok and Helo for the upcoming World Cup

Highlights

  • ICC partners with ByteDance for the World Cup
  • It will allow Cricket fans to engage in various challanges on Tik Tok and Helo
  • Cricket updates will be provided on Helo in 14 different languages

The International Cricket Council has sealed a deal with ByteDance. The partnership between ICC and ByteDance will focus on bringing fresh, exciting and entertaining content during the Cricket World Cup.

The Chinese company operates a number of content platforms around the world. It holds content organization rights to famous apps like Tik Tok and Helo. Tik Tok is popular amongst the youngsters, being the most downloaded app in 2018.

The app was banned by Indian government a few weeks ago but the ban was soon lifted. Tik Tok allows people to create short and entertaining videos.

This will allow cricket fans to use the app to create some interesting videos during the World Cup. Users will also be able to participate in various in-app challenges.

Helo is one of India’s leading regional social media platforms. ICC’s partnership will allow the fans to get news and updates about the Cricket World Cup in 14 different languages.

A New Partnership:

ICC’s Head of Media Rights and Digital, Aarti Dabas, promised that this partnership will help ICC connect with a wider audience than before.

“The partnership with ByteDance through TikTok and Helo is so exciting for our sport and the ICC Men’s Cricket World Cup. Cricket has more than a billion fans and TikTok can help us connect with an even wider audience in such a fun and engaging way.”

“As a sport we’re committed to building partnerships with companies that offer us the use of a range of platforms to connect and engage with our fans in a meaningful way. The multi-language format of Helo also allows us to increase our reach across India bringing more fans closer to the event than ever before.” She said.

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ByteDance’s Mayan Scharf, Global Strategic Partnerships, is also thrilled about the new partnership. He expects fans from around the world to participate in the series of in-app activities during the World Cup.

The 12th edition on the Cricket World Cup will kick-start from the 30th May. Host England will take on South Africa in the tournament opener at the Lord’s.

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Chinmay Pagar
I might be a Mechanical Engineer on the paper, but I was a Sports enthusiast since childhood, screaming at the TV watching cricket at the age of 4. Not much excites me other than sports unless it's free pizza. I can watch literally anything remotely related to sports; Cricket, Football, Tennis, F1, Hockey, Athletics, Chess, you name it! And I love to write too, so at the time I'm not watching sports, I'm writing about it. Or eating pizzas, of course.

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