HomeSports 2.0KreedOn Case StudyRedefining Beautiful Game: How ISL Has Transformed Indian Football
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Redefining Beautiful Game: How ISL Has Transformed Indian Football

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The Indian Super League (ISL) has made significant strides in Indian Football since its establishment in 2014. It has expanded from 8 clubs to 12, evolved from being a secondary tournament to surpassing the I-League, and has not only featured international superstars but also promoted more Indian players on the field. It’s safe to assert that the ISL has shown promising progress in the realm of Indian football.

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This marked a brief but impactful revival in the way professional football was perceived and conducted in the country, leaving an enduring legacy in the hearts of fans. 

Back Story 

ISL | KreedOn
Image Source- Mint

Despite football’s limited reach at the time, it had managed to attract iconic figures like Pele, Diego Maradona, and Lionel Messi. Now in its eighth season, the ISL boasts 12 teams, with potential for further expansion into a franchise-based model by 2023. Unlike the promotion and relegation system seen in European leagues, ISL clubs have fixed membership. While the league ranks as the fourth-largest in the world on Instagram, it still falls short in on-field comparison to established European and South American counterparts like the English Premier League, La Liga, and Serie A.

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Market value of Indian Super League in 2022, by club Image Source- Statista

The market worth of Indian football clubs has been on a meteoric rise from the very inception, painting a vivid portrait of how this league has not only evolved but sparked a football revolution.

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Changes ISL Brought to Football

Image Source- Times Now

Better Match Experience

The Indian Super League (ISL) has brought about a significant enhancement in the matchday experience for fans. The league has not only focused on the quality of football but also on creating a vibrant and engaging atmosphere within stadiums. Through innovative fan engagement initiatives, colorful displays, passionate chanting, and interactive events, ISL matches have become more than just sporting events; they are now a spectacle that draws fans from across the country. This emphasis on the overall matchday experience has contributed to the growing enthusiasm for football in India, making ISL fixtures a must-attend event for both die-hard enthusiasts and newcomers to the sport.

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The TV ratings improved like never before, leveraging social media presence with millions of admirers has also helped the league to attract a fanbase through banners, pictures, and tweets on social media. The rising graph clearly suggests that today’s youth are not just welcoming the game, but enjoying it too.

Fan Culture

During the era of the National Football League and I-League, the absence of comprehensive fan involvement initiatives hindered the development of football fan culture in India. However, with the emergence of the Indian Super League (ISL), fans have experienced a resurgence in enthusiasm. They now have the opportunity to attend matches regularly and even travel to support their teams in away games, a concept that once seemed unattainable a decade ago.

The ISL’s commitment to fan engagement has spurred the creation of numerous passionate fan clubs, including well-known groups like the West Block Blues, Manjapadda, Gaur Army, Red Miners, The Juggernauts, Super Machans, and more recently, the East Bengal Ultras and Mariners Base Camp. These fan clubs have played a pivotal role in fostering a vibrant and energetic matchday atmosphere, contributing significantly to the growth of football fan culture in the country.

Increased Investment

The Indian Super League (ISL) has witnessed a profound transformation in Indian football through increased investment. Club ownership by prominent business entities, celebrity endorsements, and corporate sponsorships injected substantial capital into the league. This financial backing enabled ISL clubs to modernize stadium infrastructure, pay competitive player salaries, and establish youth academies for talent development. Notably, ISL’s marketing endeavors, broadcasting deals, and corporate partnerships have expanded its reach, engaging a broader fan base and securing its financial sustainability. Overall, increased investment in ISL has not only elevated the quality of football in India but also strengthened the foundation for the sport’s future growth and success in the country.

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Grassroot Development 

ISL clubs have initiated comprehensive grassroots programs designed to identify and train promising young players across the country which was absent in its early years. These initiatives typically include the establishment of youth academies, scouting networks to discover talent at the grassroots level, and coaching programs aimed at honing the skills of young footballers. By investing in grassroots development, ISL not only aims to produce future stars for the league but also contributes to the broader growth of football in India. This emphasis on nurturing talent from a young age is vital for the long-term sustainability and success of Indian football both within the ISL and at the international level. This holistic approach represents a profound shift in the development of football in India.

Infrastructure Development

The Indian Super League (ISL) has spearheaded a revolution in football infrastructure development in India. Since its inception, ISL clubs have prioritized upgrading stadium facilities, resulting in modern, fan-friendly venues that meet international standards. These stadiums have not only provided a superb matchday experience but also served as catalysts for the improvement of existing football infrastructure across the country. ISL’s focus on youth development has led to the establishment of state-of-the-art academies, nurturing young talents from a tender age. Additionally, investments in sports science, medical support, and training facilities have elevated player performance and well-being. ISL’s commitment to infrastructure development has not only transformed the league but has also left an indelible mark on the broader football landscape in India, setting the stage for a more competitive and professional future.

Reach and Social Media Recognition 

According to data from the Broadcast Audience Research Council (BARC), the Indian Super League (ISL) made significant strides in its 2021 season. It achieved a massive reach of over 130 million viewers, surpassing the previous season in terms of Television Ratings, Time Spent Viewing, brand integrations, and social media buzz. The 2021 season also witnessed a substantial increase in viewing minutes, totaling 3.42 billion, compared to the 3.16 billion minutes of the 2020 season, marking a 16% growth in viewership nationwide.

The credit goes to Star India for its adept broadcasting coverage, which included localized telecasts in regional languages and engaging content, expanding the league’s reach. Furthermore, in a nation with a highly tech-savvy youth population, digital engagement saw a significant boost. Remarkably, ISL’s digital media engagement even surpasses that of Italy’s Serie A, underscoring its growing popularity in the digital realm.


In conclusion, the Indian Super League (ISL) has undeniably orchestrated a remarkable transformation in Indian football, propelling it from relative irrelevance to a structured hierarchy. ISL’s impact is evident through increased financial investments, the infusion of star power, robust grassroots development, the introduction of professionalism, the establishment of a competitive framework, enhanced fan engagement, improved infrastructure, and global recognition.

These factors have not only elevated the standard of the sport but have also ignited the passion of millions of fans across the nation. As ISL continues to evolve and inspire, it stands as a beacon of hope for the future of football in India, promising sustained growth, and a brighter, more competitive landscape on the global stage.

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