Hockey India announced Big Bang Media Ventures Pvt. Ltd. as its sole commercial and marketing partner agency for the re-launch of the Hockey India League on Monday. This marked a splendid initiative toward the awaited revitalization of the Hockey India League.
Speaking about the initiative, Padma Shri Dr. Dilip Tirkey, President of Hockey India, said,
“I am very pleased today because the Hockey India League was one of my top priorities when I assumed office as president of Hockey India. It will be a critical stepping stone for India and we are delighted to have Big Bang Media Ventures Pvt Ltd (BBMVPL) as our exclusive Commercial partners for the HIL. Their understanding of the sport, esports, content, media & IP monetization is unparalleled and we are very excited for what we could collectively achieve and deliver.”
“I am delighted that we are moving towards the launch of a new era of the Hockey India League. It will revitalize not only hockey in India, but also bring fresh energy to the sport globally.”
Meanwhile, Secretary General of Hockey India, Shri Bhola Nath Singh, said,
“The Hockey India League will bring together the best of the world and a great learning experience for young talent as well. We are confident of taking this forward with Bing Bang Media Ventures Pvt. Ltd. and their expertise to manage the commercial and marketing aspects of the league”.
Big Bang Media Ventures Pvt Ltd (BBMVPL) is one of India’s top content, education, esports, and talent management conglomerates with market-leading brands viz Collective Artists Network, Phantom, Mythoverse, etc. BBMVPL also recently executed the Asia Open esports championship jointly with the International ESports Federation (IESF).
The founders of BBMVPL, Ravneet Gill and Madhu Mantena, said,
“The Hockey India League has been a global benchmark for the sport and we are pleased to be a trusted partner for Hockey India in managing the commercial aspects of the league. We are privileged to be part of this incredible and important initiative and look forward to support the launch of a successful league.”