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FIFA 2026 World Cup: FIFA Reveals Striking Logo & Compelling Campaign | #WeAre26

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FIFA released the official logo for FIFA World CUP 2026 at the Griffith Observatory in Los Angeles. For the first time in history, an image of the actual FIFA World Cup trophy and the tournament hosting year is being depicted on FIFA World Cup emblem for 2026 edition.

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By incorporating the trophy and year images in the emblem, each host can personalize their representation, highlighting their individuality, and creating a cohesive brand identity for future World Cup editions. Also, FIFA’s #WeAre26 campaign launched in Los Angeles, California.

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The iconic Griffith Observatory set the stage for the highly anticipated launch, featuring FIFA president Gianni Infantino and legendary Brazilian footballer Ronaldo, a 2-time FIFA World Cup winner. Representatives from host countries Canada, Mexico, and the USA, along with esteemed guests from the football world, came together for this prestigious event.

FIFA president Gianni Infantino,

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“It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever.’ The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026,”

“In just a few hours, the 16 amazing Host Cities will make all of this even more colourful and exciting as they launch the individual brands developed by FIFA,” the FIFA president added. “These unique city identities embody the fun and fantastic people and places that will offer fans an experience like no other in 2026. While we celebrate here in LA together tonight, an entire continent celebrates that the whole world will unite in North America for the greatest show on Earth in just three years’ time.”

FIFA vice-president and CONCACAF president Victor Montagliani stated,

“The FIFA World Cup 2026 will be a festival of football that will take the sport to new heights in the Concacaf region and beyond. With 104 matches to be played across 16 cities in Canada, Mexico and the USA, it provides a tremendous opportunity to engage people and bring new fans to the beautiful game. This innovative brand, and the inclusive ‘WE ARE 26’ campaign, are major milestones that bring that opportunity a step closer, and they send a clear signal that this incredible competition is now truly on the horizon.”

The thrilling tournament will be held in June and July 2026. The world’s top 48 national teams will indulge in the fierce battle for football’s ultimate prize.

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Nidhi Singh
Nidhi Singh
As quoted by M K Gandhi “learn as if you were to live forever”. This is the philosophy that she tries to live by. Learning new things is a passion that leads you to a school of upskills. Given her interest in writing, she pursued her dreams by taking a bachelor's degree in Journalism & Mass Communications from GGSIPU and received several accolades in academics. She is working as Senior Editor at KreedOn and loves challenges and completing multiple tasks within a stipulated timeline. She loves watching football and the credit goes to Lionel Messi. In her leisure time, she loves to paint her imagination.


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