Recognizing India’s significant role in driving cricket revenues and fueling the sport’s global growth, Richard Gould, CEO of the England and Wales Cricket Board (ECB), believes that India deserves to earn USD 230 million annually from 2024 to 2027 under the International Cricket Council’s (ICC) proposed revenue model.
As per the proposed distribution model of ICC, the Board of Control for Cricket in India (BCCI) could receive 38.5% of the total USD 600 million earnings over the upcoming four-year commercial cycle. Following closely, the ECB would earn USD 41.33 million, and Cricket Australia would secure USD 37.53 million, making them the next highest earners.
The Pakistan Cricket Board (PCB) is expected to receive USD 34.51 million (5.75%), while the remaining eight full members would share the rest of the revenue.
Critics have raised concerns over these proposals, arguing that they would further widen the financial disparity in the game. The ICC is yet to ratify the proposed model.
However, Gould came to the defense of the ICC’s new allocation model and stated,
“When you see where that value is created, I think it’s understandable,” Gould said on the latest episode of The Final Word podcast.
“There may be tweaks in the margins here or there, but the dominant position India is in is based on India’s ability to drive revenues and drive the sport forward. One point four billion people, one sport, ten (IPL) teams, one international team.” “What I’m also fascinated by is India’s determination also to assist the world game. You look at the percentages and go ‘Well, that’s not fair it should be split equally’. But we’ve got to look at the size of the market.
“India play as many international fixtures as any other team in the world. And they do that because they know when they tour as an international team, they bring interest and revenue to that home side. I think it’s important to see things in the round, in that regard,”