On July 1, the BCCI announced Dream11 as the new lead sponsor of the Indian cricket team, replacing Byju’s. The three-year deal was inked with the world’s wealthiest cricket board after Byju’s contract ended in March.
Starting with the West Indies tour commencing on July 12 at the Windsor Park in Roseau, Dominica, Dream11’s logo will prominently feature on Team India’s jerseys. This tour consists of a two-match Test series and marks India’s inaugural engagement in the 2023-25 cycle of the World Test Championship (WTC).
BCCI President Roger Binny was quoted as saying in a media release,
“I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian Cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience,”
Harsh Jain, Co-Founder & CEO, Dream Sports, parent company of Dream11, stated,
“At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem”
In 2019, Byju’s took over as the sponsor of the national team, replacing Oppo, and secured a three-year deal that lasted until 2022. The learning app later extended its contract until 2023, but has now been replaced by Dream11 as a sponsor, a highly popular fantasy platform worldwide.