The Indian economy has grown almost six folds in size in the last 20 years. Although it’s growth has stagnated a bit in 2019, it is still the seventh-largest economy in the world and well on way to surpass developed European nations like France and the United Kingdom. But despite being home to over 1.3 billion (that’s 13 digits by the way!), one can hardly call India a sporting nation.
Experts cite the lack of development at the grass-root levels and an under-developed sports infrastructure as the major reasons for this situation. But that doesn’t mean we lack talent. These tweets clearly prove the case:
Usain Bolt – 9.58s (World Record)
Amia Kumar Malik – 10.26s (National Record)
Rameshwar Gurjar – 11s (Barefoot) pic.twitter.com/E6Ie8PVU4T— Amitabh Bachpan (@Begin_Humor) August 18, 2019
This is awesome pic.twitter.com/G3MxCo0TzG
— Nadia Comaneci (@nadiacomaneci10) August 29, 2019
So the real problem is not our lack of talent. The real problem is that Indian talent remains hidden from the world.
#DekhMeraKhel
KreedOn’s #DekhMeraKhel campaign was launched to solve this exact problem. Its main aim is to bring forward the country’s unseen sporting talent. If we are able to do that, avenues will automatically open up for these budding athletes.
The talent of both Rameshwar Gurjar and the CartWheel kids got recognition from the Indian Sports Minister Kiren Rijiju who awarded them scholarships at the SAI facilities.
Rameshwar Gurjar's trial run was conducted at T T Nagar Stadium by senior coaches of SAI and State Govt. Here, Rameshwar is seen running at extreme left. He is exhausted due to the glare of publicity so couldn't perform well. Will give proper time and training to him. pic.twitter.com/RQtkxWFDFR
— Kiren Rijiju (@KirenRijiju) August 19, 2019
I'm happy that @nadiacomaneci10 tweeted it! As first gymnast who scored perfect 10.0 at the 1976 Montreal Olympics, and then, received six more perfect 10s to win three gold medals, it becomes very special. I've urged to introduce these kids to me. https://t.co/ahYVws8VCB
— Kiren Rijiju (@KirenRijiju) August 30, 2019
This again underlines the power that social media beholds. #DekhMeraKhel envisions to replicate a similar effect. The idea is to encourage people to post videos of themselves playing a sport.
This will not only encourage others to follow suit (thus bringing out India’s best talent) but will also help in the promotion of the sport and a healthy lifestyle on the whole.
How to show your game?
Participating in the #DekhMeraKhel is very simple. Users have to share their video while playing a sport on social media, preferably Instagram or TikTok, along with the hashtag #DekhMeraKhel. Moreover, you have to also tag three of your friends who will do the challenge.
Here’s an example:
You can be innovative with your videos and use new techniques to show the sporty side of yours.
You can use this template as it is to upload your post:
| I am taking the #DekhMeraKhel challenge initiated by @kreedonworld to spread sports in India and showcase the love for sports across the country. I would like to nominate @xyz, @abc and @pqr for the challenge. What is #DekhMeraKhel challenge?⠀ -Post a video of yourself showing your favourite move, action or trick of a sport.⠀ -Tag 3 of your friends and nominate them to do the same.⠀ -Use the hashtag #DekhMeraKhel⠀ -Tag and Mention KreedOn’s handle @kreedonworld . Best clips will be professionally jazzed up and featured on KreedOn’s page every week! |
Why should you participate?
The #DekhMeraKhel challenge is an ideal platform to show off your hidden sporting skills to a like-minded community. Every week, the best videos will be chosen and will get featured on KreedOn’s social media channels in the form of a curated video.
Moreover, with the campaign, KreedOn aims at having the best, unseen grass-root talents under a single roof.
While the Cartwheel kids and Rameshwar Gurjar were lucky enough to turn the eyeballs of the country’s sports minister and three-time Olympic gold medalist, the same may not happen in your case. As a sportsperson, the #DekhMeraKhel might work wonders for you with a strong chance of getting recognized by who’s who of Indian sports.
So what are you waiting for?! We have ample sporting talent in every nook and corner of our country, right from the rustic backdrop of the villages to the bylanes of metropolitan areas. Let’s do our bit and spread the #DekhMeraKhel challenge for the betterment of sports in India!
Featured #DekhMeraKhel Posts
Here are some of the best #DekhMeraKhel posts so far:
