World Rugby’s global partners, Capgemini, announced their partnership with the Indian Rugby Football Union (IRFU) on Wednesday. It will support the development of India’s Rugby 7s men’s, women’s, boys’, and girls’ teams. This announcement marks the next step in Capgemini’s rugby history and commitment to supporting the diversity and inclusion agenda through sport.
With this initiative, Capgemini will play an important role in supporting the IRFU’s objective to promote and develop sports in India.
Ashwin Yardi, CEO of Capgemini in India said,
“At Capgemini, the principles of diversity and inclusion are a source of creativity, innovation, and inspiration for us. To further strengthen our commitment, we are delighted to partner with IRFU on Rugby 7s as this marks a new chapter in our association with Rugby and our first entry into sports in India. At Capgemini, we are a people business, and this association reflects our core brand values of team spirit and fun, coupled with our commitment to creating inclusive workplaces.”
Rahul Bose, President of Rugby India said,
“The story of the growth of Rugby as a sport in India is a story of diversity and inclusion. Today our women’s program is as strong as our men’s, and our outreach to tribal youth in different parts of the country is as deep as in non-tribal areas. Our commitment to spreading the sport amongst underprivileged populations is as sharp as it is to those who live in more fortunate circumstances. Therefore, to partner with Capgemini and uphold the principles of diversity and inclusion, was a natural decision. Their values mirror ours. And it is with their belief and support that Rugby India pledges to a greater commitment to these values on our path to excellence and garnering laurels for the country.”
Along with financial support to IRFU, Capgemini will also help in strengthening the sport’s digital presence, improve viewer and fan engagement and provide bandwidth to ensure the sport should reach a wider audience.
Sarika Naik, Chief Marketing Officer and Chairperson of Diversity at Capgemini in India added,
“Sports brings people together through shared experiences and drive exceptional engagement, particularly with the younger audiences. Most athletes in India come from tier 2 and tier 3 cities. Through this collaboration, we aim to give this sport a fillip and make it more mainstream. Our goal is to motivate more people to play the game and thus provide a path ahead to Get the Future They Want. Rugby India’s ‘Get into Rugby’ program is aimed to make the sport accessible to children of all genders and backgrounds. It is perfectly aligned with our core values and the principles of diversity and inclusion that are at the heart of Capgemini.”
Rahul Bose also mentioned the IRFU was preparing bilateral series with other rugby-playing nations in Asia so that many men’s and women’s players get full exposure and experience.