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Amazon set to revolutionarise global sports: Comany to invest BIG in ‘Live Sports’

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Amazon is known for making revolution in every sector they work on. Amazon CEO Andy Jassy has announced that Amazon will continue to invest in “Live Sports”. They are working on a standalone app to add a revenue stream by broadcasting live sports. 

Amazon’s streaming platform named Prime Video has multiple sports-related shows and series. In order to better compete with the leader in sports streaming, Walt Disney Co., Amazon has already acquired the rights to stream various events like the National Football League’s Thursday Night Football franchise and Premier League soccer matches in the UK (DIS.N). Amazon also broadcasts matches of New Zealand Cricket on Prime Video. 

However, there is no clarity about the rollout of the app. The CEO has called live sports a “unique asset” as the company will continue to invest in this venture. 

The Market trend

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According to surveys, the US audience is shifting from Pay TV subscriptions to streaming apps. India also set a new world record during the FIFA World Cup 2022. Around 32 million users watched the final of the world cup on the Jio Cinema app. Over 110 million users consumed the content on various digital platforms as India became one of the highest digital viewership markets during the FIFA World Cup 2022. 

As a big conglomerate like Amazon has shown its interest in live-streaming sports, it might be the next big platform to watch matches online.


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