Amazon’s rivalry in India with oil-to-retail conglomerate Reliance Industries looks set to head to the cricket field. Reliance is likely to fight media heavyweights for telecast rights of the Indian Premier League beginning March this year.
Amazon.com Inc and Reliance Industries Ltd want to take the rights of India units of Sony Group Corp and Walt Disney Co. for exclusive five years.
Amazon has been an active participant in recent times when it comes to hosting and live streaming and has shown better growth. However, it won’t be an easy race for sure.
The IPL started with Sony Television winning the telecast rights in the very first edition in 2008. Star network won the winning bid in 2017 for the next five years until 2022. It will be interesting to see who will win the bidding for the next edition of the IPL.
‘IPL is like its Super-bowl’- Anton Rublievskyi
“Cricket is the second-biggest sport in the world with two-and-a-half billion fans and IPL is like its Super-bowl,” said Anton Rublievskyi, head of Parimatch, a betting company that advertised at the IPL last year.
“If you are not there you do not exist.”
Star India recently live-streamed the IPL 2022 mega-auction in Bengaluru on February 12 and 13. In the meantime, for Amazon to be given over the broadcast privileges and streaming freedoms, they will require a Television accomplice and there have been talks over their aims to hold hands with Sony India which will be extreme also.